Wishlink - Building An Integrated Platform To Drive Creator-Led Commerce | Day One | Elevation |

Описание: In this episode, Amit Aggarwal (Principal, Elevation Capital) speaks with Shaurya Gupta and Divyansh Ameta (Co-Founders, Wishlink) on their journey of building Wishlink, a platform enabling creator-led commerce through personalized storefronts.

The duo, along with Chandan Yadav, started Wishlink in 2022 with a keen insight: influencers and content creators, despite owning prime internet real estate (user attention) and being a key source of consumer influence, were failing to capture their fair share of value. Recognizing that over 55% of social media users engage with brands and discover products through these platforms, they saw an opportunity to optimize this process and make it mutually beneficial for consumers, brands, and creators. Thus, Wishlink was born.

By developing a sophisticated tech stack, Wishlink drives transparent and measurable attribution for brands, thus enabling creators to generate consistent, meaningful income. Their efforts have culminated in fantastic growth, with the company recently doubling its monthly GMV to Rs 10 crores in just 2 months, working with 250+ content creators and 60+ brands. By leveraging technology across the value chain, Wishlink is revolutionizing creator-led commerce, especially in the context of India’s booming $70B+ e-commerce market, predicted to grow 2-3X in the next 5 years.

Join us as Shaurya and Divyansh discuss Wishlink's genesis, its unique problem-solving approach, and their dreams of rewriting the playbook for e-commerce. They delve into their data-driven product development, the experiences and insights shaping their operations, experiments to achieve PMF, and the impact of Wishlink on the rapidly growing creator economy. This enlightening conversation also explores the challenges faced by Shaurya and Divyansh, the lessons learned, and the tremendous potential of creator-led commerce in the digital age.

Timestamps

00:00 - 1:20 Intro
1:20 - 4:43 Ch.1: What is Wishlink?
4:43 - 7:49 Ch.2: Building Conviction : 3 Key Observations
7:49 - 11:55 Ch.3: Feedback in Early Stages- Cold DM to Ankur Warikoo
11:55 - 13:26 Ch.4: Fashion emerging as the leading category
13:26 - 16:28 Ch.5: Wishlink's USP
16:28 - 19:27 Ch.6: The One where they met
19:27 - 25:48 Ch.7: How Elevation built conviction to invest
25:48 - 31:52 Ch.8: Backend of Wishlink Explained
32:52 - 34:18 Ch.9: Pre-Content Stack
34:18 - 36:59 Ch.10: How did Wishlink Engage emerge?
36:59 - 37:42 Ch.11: Ways in which Wishlink helps creators
37:42 - 42:40 Ch.12: Working with Creators and GenZ
42.40 - 44:18 Ch.13: Wishlink Today
44:18 - 47:07 Ch.14: The North Star Metric and measuring success
47:07 - 47:49 Ch.15: Creators spread across various platforms
47:49 - 52:22 Ch.16: The Future Potential of Wishlink
52:22 - 57:11 Ch.17: Taking the leap of faith
57:11 - 1:00:50 Ch.18: Making mistakes and Overcoming them
1:00:50- 1:05:02 Ch.19: Choosing Capital Partners

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