The Marketing Mix - Unmixed Ep7 with John James

Описание: Hello All,

In this episode, I had the pleasure of sitting down with the Marketing and Brand Strategist John James.

John James (  / officialjohnjames  ) founder of the agency - The Hybrency, brings with him more than a decade of knowledge in marketing. Not to mention he is also an champagne afficionado.

As an expert, John shared his views on some of the most contentious topics like Brand vs Performance Marketing, Rebranding, Marketing Funnel and Search.

I walked away with rich insights after this podcast and I am sure you will too.

We discussed on the following topics:

00:00 - Introduction

00:30 - John's career journey

01:50 - John the champagne aficionado

04:39 - what is marketing and marketing effectiveness

06:00 - Why marketers have so many varied definitions for marketing concepts?

07:40 - Do marketing funnel really exist?

09:00 - What is a brand?

10:00 - Does Rebranding work?

12:00 - Does people uproar in case of rebranding showcase their love for the brand?

13.30 - Brand Evolution instead of Rebranding.

14:00 - Coca cola a good example of Brand Evolution?

15:20 - What is the difference between strategy and tactic?

18:00 - Are Strategy short term-ish and Strategy long term-ish?

19.30 - John's Successful strategy implementation story

21:40 - Views on MMM and MTA

24:00 - Has Incrementality become a buzzword?

26:00 - Opinion on Brand Marketing vs Performance Marketing.

29:00 - Should a company do brand marketing first or performance marketing?

31:00 - Does Performance Marketing help shore up Brand Equity of a brand?

33:30 - Les Binet's 60:40 rule.

35:45 - Byron Sharp's How Brands Grow?

37:50 - Was Apples' 1984 ad the best ever ad?

39:10 - DiD Formula 1 Drive to Survive have a positive impact?

42:20 - Does Marketing Create Demand?

45:00 - Has AI Overview changed the search landscape?

47:23 - More context and Intent in search now than before?

49:00 - Are publishers losing out? If yes, what is the way forward for them?

52:45 - Resources for Marketeers to read.

54:40 - Conclusion