The Future of Media 2023 - Vivendi: The Great Transition
Автор: Adwanted UK
Загружено: 2023-10-19
Просмотров: 156
Описание:
The Road to Media 3.0 - Day 1
Yannick Bolloré, Havas
Omar Oakes, The Media Leader
We are entering a new age of media and advertising, Media 3.0, and a new breed of holding company is developing to compete successfully for client’s business. In this session, we’ll hear from one of the leading change agents in the industry: Yannick Bollore. This is the story of how Vivendi is reshaping itself to deliver for the future. In conversation with Yannick Bollore, we’ll explore: With four businesses bought this year already, what is the strategy behind the acquisitions, and what else does the group have up its sleeve? Vivendi is uniquely shaped, with its businesses traversing culture, entertainment, media and communications – how is the group building itself for the future demands of consumers and advertisers? How is the group investing in technology and talent to enhance their capabilities in specialist subjects and meet demand for high-growth areas, including retail media, CTV, AI, and attention measurement? How is Vivendi exploring different business models, partnerships, and collaborations to offer a broader range of services and deliver value across multiple channels and platforms?
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