Why Underpricing Feels Safer and Costs You More
Автор: The Happier Attorney®
Загружено: 2026-02-02
Просмотров: 17
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Most attorneys don’t underprice because they don’t know their value.
They underprice because it feels safer.
We think underpricing will reduce pushback, shorten conversations, and avoid uncomfortable moments at intake. But most of the time we are wrong. And the discomfort doesn’t disappear — it just shows up later as scope creep, extra work, and resentment.
In this video, I explain:
• how underpricing is harming your clients
• how your assumptions are wrong
• what underpricing actually buys you
• how it shifts risk instead of removing it
• why underpriced flat fees are especially exhausting
• and why this has very little to do with the market
If you regularly feel like your work isn’t worth what you’re charging, this isn’t a pricing knowledge issue. It’s a design issue.
That’s what we work on in Happier Attorney.
Enrollment closes Feb. 27.
Payment plans are available.
👉 Learn more and enroll: https://courses.happierattorney.com/
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