Business Tips 2015: How To Run A Brainstorming Session
Автор: Khemeia - Business Consulting
Загружено: 2015-02-16
Просмотров: 1767
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Welcome to At The Sharp End - Yorkshire's weekly business innovation show, where we believe innovation is the key to business growth.
In today's episode +Ian Sharp (Director, Khemeia Consulting) is joined by +Haroon Rashid (Head of Digital Marketing, Khemeia Consulting) to talk about how to run a brainstorming session.
In this episode you will discover:
Nothing is out of bounds
Set out a clear problem to solve
Make the follow ups actionable
SHOW NOTES
1. Be ‘That Guy’
During brainstorming sessions there’s usually that one guy that comes up with those ‘weird and wacky’ ideas. Right?
But there’s no such thing as a bad idea. What was labeled a bad idea could become the source of a great innovative idea.
Never dismiss people’s ideas. That’s demotivating and a killer for a good brainstorming atmosphere.
2. Setting clear objectives
Every brainstorming session should have a clear goal and a clear set of outcomes. This helps everyone stay on track and focused. You don’t have to use up all the allocated time.
Keep sessions fast paced, moving and flowing. Stand up. Be active. Don’t let the energy drop.
3. What happens AFTER the brainstorm?
So you’ve got your ideas. Now what?
Give someone responsibility to action all items
Set deadlines
Set clear accountability if necessary (i.e. who are they reporting to / How should they display the report etc)
Capture evidence of the brainstorm.
We at Khemeia like drawing our ideas on a whiteboard. At the end of our brainstorming sessions, someone takes pictures of our work and puts them in a shared app (like Evernote) so every can see them.
Good apps to store your brainstorming sessions:
Evernote
Dropbox
Google Drive
Slack
All the above are available on your smartphone as apps. This mans you can take the picture from your phone and upload it easily on to an app. Simple.
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