Breaking Through to Buyers in Economic Uncertainty with Joe Kingsbury of Edelman
Автор: LinkedIn for Marketing
Загружено: 2023-11-03
Просмотров: 190
Описание: Tusar Barik, Sr. Director of Agency and Partner Marketing at LinkedIn, is joined by Joe Kingsbury, U.S. Managing Director at Edelman, to discuss the role of thought leadership and creativity in breaking through to B2B buyers. The conversation covers intertwining dynamics of brand building and demand generation, highlighting the emotional aspect of B2B decision-making and the importance of trust through thought leadership.
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