Week 1: Module 1: Introduction to Disciplined Innovation
Автор: NPTEL IIT Bombay
Загружено: 2026-02-13
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Описание:
This module provides a comprehensive introduction to the core principles of the Disciplined Innovation framework, introducing its structure and covering some key concepts of this framework.
Learning Objectives:
1. Learn about the low success rates of new products and startups and identify key causes of failure in innovation-driven ventures.
2. Learn the definition of disciplined innovation and the key concept of the structured framework
3. Understand the Accelerated Startup Discovery Process (ASDP) and its 12-stage, discovery-driven approach to moving from idea to validated business opportunity.
4. Learn about the structured discovery tools to define customer problems, value propositions, market opportunities, and competitive positioning.
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