Interview with Melanya Laz : How Personal Branding Is Reshaping Careers in Mobile Gaming

Описание: In this interview, we sit down with Melanya Lazz to talk about why visibility and personal branding are becoming career-defining forces in the mobile games industry.

Melanya shares her journey into gaming without a traditional background, how she built credibility through consistency and community, and why she believes personal branding is no longer optional for professionals in gaming, growth, and B2B SaaS.

With 7+ years of experience in gaming, partnerships, and business development, Melanya offers honest insights on:
Breaking into the mobile games industry without a predefined path
Why visibility amplifies results — not ego
Speaking at conferences and overcoming imposter syndrome
The role of personal branding in partnerships, trust, and career growth
How creators, podcasts, and LinkedIn content are reshaping industry marketing

She also discusses her work as a Women in Games ambassador and how access, mentorship, and representation still matter in building sustainable careers in gaming.

🎙️ Melanya is the host of GameBiz Heroes, where she highlights real stories from professionals shaping the business side of games.

If you work in mobile gaming, UA, growth, partnerships, or are building your career in the industry, this conversation offers practical perspective on what actually moves the needle today.

👇 Watch the full interview and join the conversation.

You can find Melanya on
LinkedIn:   / melanyalaz  
YouTube:    / @melanyalazz