How cottage cheese became a Gen Z obsession | WWB: Heather Cutter, CGO at Good Culture

Описание: Welcome to Women Who Brand, a podcast that spotlights inspiring women in the creative industry✨

I’m Alejandra Salazar, Founder & CEO of CROING—part of the 0.1% of creative agencies founded by a woman—and I’ll be your host today. This podcast is part of a CROING initiative to inspire women in the industry by sharing the journeys and insights of those who are leading the way.

Women Who Brand are creative, strategic, and visionary forces in the world of marketing, making an impact not just in their roles but across the industry. They shape how people perceive, interact with, and remember a brand.

In this episode, we talked with Heather Cutter, Chief Growth Officer at Good Culture. Heather shares her unique approach to responding to cultural moments and discusses the impact of Good Culture in the category, redefining cottage cheese as a trendy superfood. Initially tapping into Gen X and late millennials, it has now become an obsession for Gen Z. Heather also offers insightful advice for women in leadership positions on how and why to start speaking more publicly, and the value of becoming a mentor, especially to women, as she has. Consider this a mentorship episode. Join me in welcoming our next Woman Who Brands: Heather Cutter.

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CROING Creative Agency
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