Sex robots doesn’t that just make you curious to learn more?

Описание: People in my neighborhood seem to be getting all bent out of shape about “fake news”.

Like it’s something new.

Which brings me to the topic of Sex Robots.

To be honest, I’m not sure what they actually are. Or for that matter if they actually exist…they probably do, but that’s not the point.

The point is that putting Sex Robots in the subject line of an email is a blatant attempt at click bait and to get you to read the email.

It’s an example of how you can grab attention with something, and then immediately pivot to the topic that you really want to discuss.


Now if you are a financial advisor who is focused on affluent baby boomers, you may not want to use a subject line such as Sex Robots.

But how about…

Subject: Dumb things boomers do with their money

That would grab some attention.

Then you could immediately pivot and discuss the 5 mistakes boomers are making when building a portfolio that will generate income as well as be safe & secure.

Or if you were a realtor…how about

Subject: Is this house haunted?

Then you pivot to discuss the mistakes homeowners make when listing their house that results in it getting so few showings that it might as well be occupied by ghosts.

The point is, if you want more wealthy clients you need to be a little bit outrageous. If for no other reason than THEY HAVE HEARD ALL THE LAME ASS STUFF A MILLION TIMES BEFORE!


So remember Clickbait isn’t the enemy. In fact if you want more clients…it can be your friend.