We Failed at Ecommerce… Then Scaled to £7M (Dropship Unlocked Podcast Episode 160)

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🗣 In this episode, Lewis Smith and James Eardley get candid about their early ecommerce failures—what broke (low-ticket margins, slow shipping, no positioning) and the exact pivots that helped them scale to £7M+ in combined online sales.

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Topics Discussed:
★ Why early stores flopped: trend-chasing, AliExpress reliance, wafer-thin margins, unhappy customers
★ The high-ticket fix: fewer orders, larger profit per sale, simpler ops
★ UK supplier partnerships: next-day delivery, trust, consistency, better reviews
★ Data over guesses: validating demand, price points, seasonality, supplier readiness
★ The repeatable path: setup → suppliers → ads → systems/SOPs → owner step-back
★ Mindset: using failure as feedback, avoiding shiny-object resets, staying consistent


Links and Resources Mentioned:
Pick up a copy of Lewis’ book: https://dropshipunlocked.com/book
Get Shopify for £1 a month for 3 months: https://dropshipunlocked.com/shopify
Get a free trial with a professional phone line: https://dropshipunlocked.com/circle


Key Takeaways:
★ High-ticket + domestic suppliers = margins and reliability that scale
★ Validate before you build—let search data and supplier readiness guide you
★ Build a brand, not a gimmick: positioning and relationships win long-term


Learn More:
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