Navigating Ethics and AI in Business with Pega's Peter van der Putten

Описание: Peter van der Putten, the Director of PEGA's AI Lab sheds light on how companies can balance the interests of all stakeholders—the company, customers, and citizens. He encourages businesses to prioritize relevance over profit, emphasizing that ethics should not be seen as a constraint but rather as a method to accentuate customer experiences.

We navigate this complex topic, discussing the trade-offs between transparency and accuracy when using AI for marketing decisions. Along the way, we touch on the intricacies of generative AI and proprietary data, and the challenges that accompany their usage. We assure you, now is the time to uncover the importance of ensuring fairness and unbiased automated decisions.

Lastly, prepare to be moved by Peter's insights on the responsible and ethical use of AI in creative works. Highlighting the fundamental principles for deploying AI ethically at an enterprise level, we explore how to inject a human element into the AI process. Balancing value and responsibility is a tricky path to tread, and we discuss how companies can set up processes to scale AI usage responsibly. Join us to expand your understanding of the ethics of AI and how it's shaping the future of business.