Driving B2B Growth in iGaming: Events, PR & Digital Strategy |

Описание: How do you build real B2B growth in iGaming?

At ‪@icebarcelonauk‬ , Märit von Stedingk, our Head of PR & Communications, joins the ‪@ACEALLIANCEGROUP‬ Podcast to break down how events, PR, and digital marketing must work together to drive long-term success in the iGaming industry.

In a sector shaped by regulation, long sales cycles, and market-specific dynamics, traditional B2B marketing playbooks simply do not apply. Märit shares practical insights on how brands can stay visible between major industry events, measure return on opportunity instead of just short-term ROI, and build strategic partnerships that actually move the needle.

Topics covered in this episode:
Why B2B marketing in iGaming is fundamentally different
The impact of regulation on marketing and affiliation
How to balance events, PR, and digital strategy
Measuring ROI vs return on opportunity in long sales cycles
Choosing the right iGaming conferences and markets
LATAM, Brazil, Africa, and emerging B2B opportunities
Content fatigue and smarter channel selection in 2026
Localization and targeted marketing strategies
Advice for marketers entering the iGaming industry

Märit also discusses Alea’s newly launched agnostic jackpot engine and simulator tool, and how innovation, storytelling, and consistent visibility help brands become inevitable in competitive markets.

If you work in iGaming marketing, B2B growth, or casino technology, this episode offers actionable insights you can apply immediately.

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