Competitive Analysis UX research tutorial in hindi by graphics guruji

Описание: Competitive Analysis UX research tutorial in hindi by graphics guruji
This series is about UX research and UX designing in hindi. In this video we are discussing about competitive analysis.
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🔸 What is competitive analysis?
Why we do competitive analysis?
When we do competitive analysis?
How we do competitive analysis?

🔸 What is competitive analysis?
“UX Competitive analysis will help you define what features to add to your product, what patterns to use for better interaction, and how to benchmark your product.”

🔸 Why do you perform?
To help you solve usability problems
To understand where your product or service stands in the market
To inform the design process
To know the strengths and weaknesses of your competition
To have reliable evidence when making product changes
To focus your efforts in a target market

🔸 When do you perform?
As soon as possible.
The best time is at the early stage of product development.
The competitive research should be iterative and continue as long as you are working on that project.

🔸How do you perform?
Determine who your competitors are?
Now set the Goals:
1) Usability of your competitors’ websites/apps
2) Points of difference finding
3) Conduct a competitive website design analysis
4) Conduct a functional investigation: What digital marketing
technologies competitors are using.
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