Starting a D2C Jewelry Brand | Ep 1 | The Learnathon Podcast

Описание: Starting a D2C Jewelry Brand | Ep 1 | The Learnathon Podcast


In today's podcast, we dive into the crucial role of storytelling in brand building, featuring two inspiring alumni of the J K Diamonds Institute of Gems & Jewelry who are carving their own paths in the jewelry industry. Our guests include Mr. Prapanj Kota, CEO of REIA Diamonds, who is ambitiously planning to open 300 stores in the next five years, and Mr. Hrishit Parikh, founder of hrishparikh.com, who is merging boutique jewelry design with e-commerce to reach a global audience.

In this episode, you'll gain insights into the questions every aspiring entrepreneur asks when starting a business. Our guests share how they overcame these challenges, including their startup journeys, the obstacles they faced, how they landed their first customers, and the emotions that came with it. You'll also hear about how they built their dream teams, scaled their businesses, and managed their inventories.


This episode is a must-listen for anyone interested in the entrepreneurial journey, as it covers the realities of building a legacy brand in the jewelry world. Tune in for a marathon of learning, packed with valuable lessons for both new and seasoned business owners. If you find this episode helpful, don't forget to like the video, subscribe to our channel, and hit the bell icon to stay updated on future episodes.




00:00:00- Introduction
00:02:51- Story behind opening 3 stores in 11 months
00:09:21- Learning from all 3 stores
00:11:13- No sales team concept
00:13:35 - Role of marketing and storytelling
00:15:01- Tier 2 market v/s Tier 1 market
00:15:52- Guhwati store was an eyeopener
00:16:49 - Behavior of consumer on digital space in both market
00:17:34 - Difference between Meta and Google
00:20:24- Spam crowd in tier 1 and tier 2 market
00:22:16- Thoughts on capital deployment
00:33:17- Finding right vendors is a PAIN
00:41:26- Working style of traditional jeweler
00:42:57- Hit the Pain point to sell
00:43:20 - How important is cerification
00:47:09- How did you get your 1st customer?
00:58:10- How do you track your competitors?
01:03:45- How do you build an A team
01:16:35- What are your current challenges
01:28:16- Thank you


Music Credit for:
00:00:01- 00:01:15 and 01:28:09 01:28:17 Bensound.com
00:04:43- 00:04:44- Pixabay.com

Disclaimer: This video is intended solely for educational purposes and opinions shared by the guests are their personal views. We do not seek to defame or harm any person/brand/product mentioned in the video. Our goal is to provide information for providing value to our audience.


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