First-ever Antwerp Diamond Trade Fair

Описание: (9 Feb 2010)
AP Television
Antwerp, Belgium, 8 February 2010
1. Close of 25 carats diamond on display progressively out of focus
2. Medium of diamonds on display
3. Close of two diamonds on display rotating
4. Wide of diamond stand with seller talking to two buyers
5. Medium of seller talking to buyers
6. Medium of buyers negotiating
7. Close of buyers analyzing diamond through magnifying lens
8. Close of man analyzing diamond through magnifying lens
9. Medium of diamonds on display
10. Close of diamond on display
11. Mid of Arthur Beller, President of the Antwerp Diamond Bourse walking in fair and looking at diamonds
12. SOUNDBITE (English) Arthur Beller, President of the Antwerp Diamond Bourse:
"Well the main challenges as every business had. The downturn of economy especially in the United States and Europe, but luckily enough China and India picked up and they''re very well now, it''s our biggest customers, and we are very hopeful that the united States will also pick up. I just saw that Sacks Fifth Avenue and J.C Penny declared that their season was very good in diamonds and jewellery, so we do hope it is going to be get bigger and bigger."
13. Zoom out from close of necklace in box to medium of seller showing it to buyers
14. Pan diamond boxes
15. Close of coloured diamonds representing the Pink Panthers and Hello Kitty
16. Pan of range of coloured diamonds
17. Mid of people talking in fair alley
18. Close of woman putting diamond on her neck to check how it looks
19. Wide of buyers looking at diamonds on display
20. Medium of buyers looking at diamonds on display
21. Close of buyer''s hand pointing at diamonds on display
22. SOUNDBITE (English) Wim Ruythooren, President of Luc Vets Diamonds:
"We need to be able to get past this moment and time where we have this lack in demand because of the crisis, but most of all what we need to do is we need to make sure that what we do is something that holds its value even in difficult times, it is something worth spend its money into it, a diamond is a gift of love, it is more than just the piece itself."
23. Pan of street of diamond shops
24. Zoom out from diamond identification report to diamond shop window with sign reading "Sales 70% off"
25. Mid of man looking at diamonds on windows
26. SOUNDBITE (English) Carlos, Potential buyer:
"in crisis times it is good to invest money in gold, diamonds and precious things like those."
27. Wide of "diamond street"
28. Wide of diamond cutters working in Antwerp Diamond Centre
29. Mid of diamond cutter working
30. Close of diamond cutter working
31. Close of diamond cutter analyzing diamond through magnifying lens
LEADIN
The first international Diamond Fair to be held in the Belgium city of Antwerp is underway.
Despite the global financial crisis hitting sales of diamonds in Europe and the United States, the Indian and Chinese markets are going from strength to strength.
STORYLINE
A 25 carat diamond - the centrepiece of this glittering event.
What it''s worth isn''t being made public, but it''s estimated to be more than 100,000 Euros (approx. $137,000 USD).
This fair - the first of its kind in Antwerp - was by invitation only in the hope of attracting new customers.
It''s also a way to reaffirm Antwerp''s role in the diamond business, as the first selling place in the world.
Antwerp''s had to adapt to changes in the diamond market, and to deal with major new players such as China and India.
Arthur Beller, President of the Antwerp Diamond Bourse, says the Asian market is key:
But other changes are needed to keep the diamond market vibrant.

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