TapTap's Álvaro Mayol Garrido on the Transformation of Precision Targeting
Автор: ExchangeWireTV
Загружено: 2024-10-22
Просмотров: 258
Описание:
TapTap's Álvaro Mayol Garrido joins Ciaran O'Kane at the famous ExchangeWire whiteboard to sketch out how precision targeting has changed, and how it can function in a privacy-first ecosystem.
• Why should an agency work with a specialist DSP as well as their generalist DSP?
• Are we moving away from 1-2-1 targeting? What are the alternatives?
• Where does TapTap sit in this new ecosystem?
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Topics
BusinessAndFinance,Business,MarketingAndAdvertising,adspend
BusinessAndFinance,Business,MarketingAndAdvertising,Adtech
BusinessAndFinance,Business,MarketingAndAdvertising,adnetwork
BusinessAndFinance,Industries,AdvertisingIndustry
BusinessAndFinance,Industries,CreativeAgencies
BusinessAndFinance,Industries,Agencies
BusinessAndFinance,Industries,PublishingIndustry
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