How Meesho Became a 3,000 Crore BRAND | GrowthX Insider
Автор: GrowthX
Загружено: 2023-10-09
Просмотров: 14529
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In this video, we interview Meesho's Brand Head, Soumitra Choubey (GrowthX Member Since 2021), about how Meesho became a 3,000 crore e-commerce brand.
We discuss the growth of Meesho, the importance of building a brand from day 1, and how they've used their brand to become profitable.
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_______ TImecodes
00:00 - Introduction
01:28 - Meesho's Rebrand Story
11:22 - Meesho's IPL Campaign
13:10 - Celebrity Selection Framework
16:03- Challenges While Rebranding
18:00- Sourav Ganguly's Tweet
20:40- Before & After Rebranding
23:44- Core Learnings
26:47- What’s Next For Meesho?
28:13- When to think about Brand?
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