How Independent Musicians Are Making It | The Music Blueprint Trailer

Описание: Music is where SXSW began and forty years later the current landscape would be unrecognizable to our founders. The Music Blueprint is our 5-part docuseries examining how independent artists are making it in the music business despite an industry that's never been harder to navigate. Streaming pays fractions of pennies. Algorithms bury new music. And breaking through now means mastering social media, e-mail marketing, touring, merch, and more, all while trying to focus on being a great artist. The lucky break still happens. But it's a lottery ticket, not a business model.

The Music Blueprint follows 5 artists each carving their own path through a different strategy. Whether you're an independent musician or a music industry professional, every episode is designed to give you something real and actionable you can take and make your own.

📅 Episodes 1–3 drop February 27:
Ep. 1— Kaash Paige: Building Fandom Online
Ep. 2 – The Sophs: Breaking Through Offline
Ep. 3 – DJ_DAVE: Staying Human in the Age of AI

📅 Episodes 4–5 drop March 6:
Ep. 4 – Fancy Hagood: Monetizing with Merch
Ep. 5 – Shakey Graves: Making Your Own Luck

Special thanks to our host Poppy Reid and contributors Kira Karlstrom and Kayvan Mortezazadeh Daragheh.

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