How to prove the value of Customer Success - with Marty Kaufman

Описание: Customer Success needs to prove its value.




Not through activity reports or vague relationship updates, but through clear impact on customers and the business.




In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Marty Kaufman, founder and principal at Infinipoint, to explore how CS leaders can show the value Customer Success creates.




We cover:



• Why Customer Success needs to prove its impact
• How to show value to customers and internal stakeholders
• Why retention is everyone’s responsibility
• How strategy, structure, process, people, technology and metrics need to align
• How CS leaders can make business impact more visible
• Why proving value supports retention, investment and growth



This is a practical conversation for SaaS CEOs, CCOs and Customer Success leaders who want Customer Success to be seen as a measurable driver of customer value and business performance.




Connect with Marty on LinkedIn (  / martykaufman  )