CASE STUDY: TATA Group | A legacy which reformed India |

Описание: My favourite company in the world is TATA.

Why? I have given elaborate reasons in this video :)

The Tata Group, which has a legacy of 150 years has brought great reformatory changes in India. From the basics (such as salt) to high-end products (such as Cars), TATA caters to every segment of our population.

How is it able to do so? And what does the future of TATA hold? You need to look at following points:

1. The TATA Brand (0:00)
2. Strengths of TATA (01:40)
3. Challenges to TATA (7:20)
4. Strategies deployed by TATA (10:28)
5. Way ahead for TATA (13:14)

TATA is one such company which holds a warm place in ever Indian's heart. No matter which new venture it decides to start, the trust TATA has gained over the years will bring forth support from the people :)

If you want me to do case study on any particular company, do comment below. I will definitely cover that in my future videos. :)


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