A Global Marketer’s Guide to Cross-Cultural Marketing
Автор: TheCultureFactorGroup
Загружено: 2025-04-24
Просмотров: 183
Описание:
Marketing that works in one country can fail in another. A slogan that resonates in one culture might offend in another.
Culture simply matters.
In today’s global marketplace, cross-cultural marketing is a competitive advantage. Understanding cultural values, behaviors, and perceptions can mean the difference between success and failure.
What you’ll learn:
Join us for a practical session where you’ll learn:
What cross-cultural marketing is and why it’s more than just translation.
Why a strategy that works in one market fails in another.
The key elements of an effective cross-cultural strategy.
Common mistakes and how to avoid them.
Programme
Part 1: Why culture matters for global brands
What is cross-cultural marketing?
Why is it important?
Part 2: The vectors of cultural change
The strategic tools you need
Trends on Cultural relevance
Consumer behavior: why a strategy that works in one market fails in another.
Part 4: Some common pitfalls & how to avoid them
The biggest mistakes in cross-cultural marketing.
Part 5: Q&A + key takeaways
Open discussion and audience Q&A.
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