How to Drive More Direct Bookings for Hotels in 2025

Описание: Unlock the secrets to boosting your hotel's direct bookings today with insights from Juanjo Rodriguez, founder of The Hotels Network. In this eye-opening interview, Juanjo shares cutting-edge strategies that have helped more than 20,000 hotels worldwide grow their direct business.

In this video, we cover:
• The power of personalization in driving direct bookings
• Leveraging AI and predictive analytics to understand guest behavior
• Practical steps to implement personalization strategies immediately
• The game-changing impact of AI-driven guest service agents
• Innovative approaches to loyalty programs for independent hotels
• How to compete effectively with OTAs without relying on price wars

Whether you're managing marketing for a boutique property or overseeing e-commerce for a large hotel chain, this video offers actionable insights to help you delight guests, increase revenue, and thrive in today's competitive landscape. Learn how to harness the latest technology and data-driven approaches to transform your direct booking strategy.

Don't miss out on the opportunity to stay ahead of the curve and maximize your hotel's potential. Watch now and start driving more direct bookings today!

Chapters:
00:00 - Introduction: Meet Juanjo
01:02 - Hotel industry challenges & opportunities
04:47 - How e-commerce differs from hospitality
05:45 - Growing direct business with The Hotels Network
09:42 - Why direct growth matters today
11:26 - From buzzword to strategic personalization
12:28 - Using tech as a layer for faster impact
14:05 - Taking steps to drive results now
15:13 - Step 1: Start with benchmarking
19:53 - Practical & strategic personalization
23:16 - Adding AI for predictive personalization
26:49 - KITT: The AI receptionist
28:13 - AI for growth, not just cost savings
31:23 - Gaining an edge with data insights
33:16 - Enhancing direct channels beyond price
35:34- Loyalty Lite: Quick hotel loyalty benefits
37:04- Case study: Penta Hotels
38:14 - Benchmarking & testing for growth
39:47 - Next steps to boost direct bookings
43:04 - Future trends & innovations
45:20 - Why now is the time to be bold

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