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Turbo-Charging Heritage Brands - Package Design Matters
Автор: stmediagroup
Загружено: 2016-05-09
Просмотров: 375
Описание: In this installment of the Package Design Matters Series, Package Design sits down with Howard Brandeisky, senior vice president of global marketing at John B. Sanfilippo & Son, Inc. and Roseanne Christman, JBSS’ director of creative services. During this event, they discuss how marketing and creative collaborate on brand strategies that elevate JBSS’ Fisher Nuts and Orchard Valley Harvest brands, and how design investments can significantly impact business results and transform previously sleepy brands such as Orchard Valley Harvest into high performance product lines.
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