How Dollar Shave Club "Broke the Rules" to Build a $1B Business

Описание: How did a simple video and a subscription box "break the rules" and challenge a multi-billion dollar giant like Gillette?

This video is a crash course in the legendary marketing and business strategy of **Dollar Shave Club**. We'll explore how they completely disrupted an industry by changing the rules of the game.

Join us as we break down the playbook:
1. *The Viral Video:* How "Our Blades Are F***ing Great" changed marketing forever.
2. *The Business Model:* The power of the Direct-to-Consumer (D2C) subscription.
3. *The Brand Voice:* Creating a relatable, hilarious, and authentic brand.
4. *The $1B Exit:* The ultimate proof that "breaking the rules" works.

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⏳ TIMESTAMPS / KEY TOPICS

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[00:00] Introduction: The "Unbeatable" Giant (Gillette)
[00:00] Step 1: Finding the "Stupid" Problem (Expensive Razors)
[00:00] Step 2: The $4,500 Video That "Broke" the Internet
[00:00] Step 3: The Business Model (D2C Subscription)
[00:00] Step 4: The Brand Voice (Authentic, Funny, Relatable)
[00:00] Step 5: The $1 Billion Acquisition
[00:00] Conclusion: The Lessons from "Breaking the Rules"

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This video is the perfect case study for entrepreneurs, marketers, and anyone who wants to learn how to disrupt a "boring" industry.

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