Selling to Private Equity: The Agency Exit Playbook Behind Hennessy Digital

Описание: In this episode of Agency Acquisitions & Exits, Peter Lang sits down with Jason Hennessy (Air Force alum turned founder) who scaled Hennessy Digital from a lifestyle agency into a category leader and then sold to Trinity Hunt Partners (Dallas-based private equity) as part of a newly formed platform, Herringbone Digital.

If you’ve never done an acquisition (or you’ve never even seen how an exit really works), this is a beginner-friendly conversation that simplifies what matters most: building a business with systems, culture, and leadership strong enough to support a real transaction—without sacrificing what matters outside the business.

In this episode, we explore:
The shift from “lifestyle shop” to category leader
What makes an agency buyable in the real world
Why discipline and systems matter more than hype

How founders can grow without losing their team, clients, and family priorities

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