How are search, programmatic & push ads reshaping iGaming media buying?
Автор: SiGMA World
Загружено: 2026-02-20
Просмотров: 10
Описание:
During SiGMA Central Europe 2025 in Rome, this panel explores how modern ad formats are transforming iGaming acquisition. Ad Formats Unleashed: Mastering Search, Programmatic & Push was moderated by Marcin Kumięga, Business Development Director at Voluum. Panelists included Mikhail Zhukov, Head of CPM at Adsterra, Nick Moutter, CEO at Lift, Renz Gonzales, Head of Business Development at PropellerAds, Laura Tamburini, Advertising Sales Manager at Taboola and Barbara Bednarek, Head of CEE App Customer Solutions at Google. The discussion covers media buying shifts, attribution, regulation, automation and future growth across iGaming advertising channels.
Video Chapters:
0:00- Introduction
2:10- iGaming shift
5:40- Inventories & formats
9:30- Education & data challenges
13:20- Quality-focused acquisition
17:10- Strengths and limits
21:50- Global markets
26:40- Data transparency
31:45- Media buying tools
37:20- Final takeaways
🔗 Connect with us for updates and news: https://linktr.ee/sigmaworld
#iGaming #acquisition #mediabuying #SiGMACentralEurope2025
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