The LO Down Mortgage Podcast w/ Jake Schoemann

Описание: Episode Summary | Jake Schoemann

Jake Schoemann broke through the production roller coaster by hiring support to handle the minutia, building his brand through humor-driven social media, and obsessively tracking his numbers to prove that the right activities lead to predictable results.

Social Media = Brand Building
Started posting 10 years ago because reputation is the most valuable thing in the industry. Uses humor (Office-style clips, viral bottle cap videos) to show personality. Introverted by nature, but pushes through because it works—agents recognize him at networking events before he says a word.

The Production Roller Coaster
Was stuck in the classic cycle: 8 deals, then 2, then 9, then 3. Realized he was spending all his time closing deals, then scrambling to generate new ones. Couldn't grow because he was drowning in minutia he wasn't good at anyway.

The Pilot & Flight Attendant Model
Hired someone better at customer service than him. She handles the day-to-day client touchpoints (coffee service). He stays focused on origination and jumps in when emergencies or key conversations require him (flying the plane). Clients understand the structure, and it protects the experience.

Moneyball for Mortgages
Tracks everything: calls, conversations, lunches, coffees, networking events. Knows exactly how many activities lead to how many referrals, apps, pre-approvals, and closings. Peace of mind comes from knowing the math—even in a slow month, if he's doing the right activities, results will follow.

The Numbers Give You Freedom
Can explain to his wife why he's at an event or on a call at 9pm—because he knows the dollar value of each activity. Removes anxiety and fear from a commission-based business. Tracking eventually becomes inherent—he doesn't obsess over it anymore because the habits are built in.

It Was Hard—And Worth It
Met 200 agents his first year. Doesn't work with a single one of them now. But those early connections led to the people he works with today. Advice: Find your people. Do the activities. Stick with it long term. It works.

People Buy People
Can't be a stiff and expect success. Charisma and being personable matter. If you just want to dial, work in a call center. If you want to originate and capture the real value in this industry, develop the relationship skills.

Key Message
Lower supports originators who want to build real businesses—with team structure, systems, and the freedom to focus on relationships and growth instead of getting buried in the weeds.