WPP Acquires InfoSum in Major Investment in its AI-Driven Data Offer | InfoSum to join GroupM
Автор: WPP Media
Загружено: 2025-04-03
Просмотров: 789
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WPP today announced the acquisition of InfoSum, the world’s leading data collaboration platform. By integrating InfoSum's capabilities with WPP Open — WPP’s intelligent marketing operating system — WPP clients can safely unlock the full potential of their customer data, enriched through advanced AI, without risk of misuse.
Watch Brian Lesser, Evan Hanlon, and Lauren Wetzel discuss how this acquisition will accelerate WPP’s creation of “Intelligence Beyond Identity” and increase your client’s intelligence and competitive edge.
https://www.groupm.com/newsroom/wpp-a...
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