Why Most Video Misses the Audience (and how not to)

Описание: What happens when you talk at people instead of understanding them?

Many videos fail not because of poor production, but because they are built around assumptions rather than understanding.

When businesses rely too heavily on demographics, features, or internal messaging, video starts to speak at an audience instead of helping them. The result is content that feels disconnected and easy to ignore.
In this video, I cover:
• Why understanding your audience matters more than describing yourself
• The difference between talking at people and connecting with them
• How empathy changes the way video performs
• Why message and platform need to work together
By the end of this video, you will have a clearer framework for thinking about audience before filming anything, helping your video feel more relevant and easier to engage with.
If your video is not landing the way you expected, this will help you understand where the disconnect may be happening.

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