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Solooza Always 2022 - FULL PROJECT
Автор: cta space
Загружено: 2022-10-26
Просмотров: 242
Описание:
#SoloozaAlways was a gamification campaign where girls bought Always pads as they shopped back to school, and kept the empty packs to later collect them when they return to school to win scholarships, laptops and Always pads for a full year.
The campaign also delivered educational sessions that addressed myths and challenged stigmas around menstrual hygiene, in the effort to push for girls to stay at school during their periods and not miss class, so they can achieve their dreams. #AlwaysKeepingGirlsInSchool.
Another key delivery was behaviour change towards environmental protection.
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