Pricing101-Value Pricing Using Competitive Price Reaction Matrix
Автор: Craft of Warfare - Strategize. Scaleup. Startup
Загружено: 2022-02-23
Просмотров: 48
Описание:
Tim Smith observes that there are top two issues in CEO's minds- competitive advantage is one of them pricing power is another.
In reacting to competitor's pricing actions or the entrance of a new competitor, how do executives use the Competitive Price Reaction Matrix and identify the reaction most likely to yield a better outcome?
Tim J Smith, answers the above question. Tim J Smith is the Founder & CEO of Wiglaf Pricing. He is a pricing strategy consultant, chief editor of the Wiglaf Journal and author of two books -Pricing Strategy, Pricing Done Right.
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