How Tech is Enabling the Next-Generation of Independent Designers and Circular Systems | SFF22

Описание: From social justice to climate change, GenZ is known for leading the charge against some of the most pressing issues of our time. Though they may be the new kids on the block, GenZ has strong opinions and even higher expectations regarding the brands they engage with. Well-informed and increasingly wary of the implications of fast fashion, many GenZers have evolved from conscious consumers to sustainably-minded, small business owners dedicated to filling the gaps they identified as consumers while upholding their values. As a digitally native generation, social media and tech have been an integral part of GenZ businesses, with many GenZ entrepreneurs starting on Depop, TikTok, and Instagram before turning their side-hustles into fully-fledged companies that rival prominent brands.

Emerging as a tech solution to support the cohort of GenZ content creators and emerging independent designers, vveave connects designers with customers providing the infrastructure for designers of all levels to develop and expand their customer base while reducing waste and promoting upcycling. 

Through the platform, shoppers can create a project by entering relevant information, including sizing, budget, due date, and pictures showing the current piece and inspiration. From there, shoppers can post their projects to the vveave community to receive personalized quotes from designers or send them directly to a specific designer. Once the designer accepts the project, shoppers can track the project and follow the process until completion. 

 From all the reports and articles analyzing the youngest generation, one thing is abundantly clear. GenZ has its own way of doing things and isn't afraid to create its own table if they aren't invited to sit at existing tables. How is GenZ redefining the definition of fashion, style, and business? How is the newest generation of GenZ content creators and emerging independent designers using tech to grow their businesses and create a fashion system? 

Hear vveave co-founder and CEO Sarah Lamarche and GenZ founders and TikTok giants Emma Rogue and Matt Choon discuss.