Roast B2B Video Ads with Diana Gärdsell (Former Head of Marketing at Nets)
Автор: Content Beta
Загружено: 2025-12-05
Просмотров: 17
Описание:
In this LinkedIn Live, I sat down with Diana to unpack why so much B2B marketing feels flat — especially when targeting accountants, HR pros, and CTOs. It’s not that these audiences are boring. It’s that most marketers never bother to truly understand them.
Why marketers fail when they stay at the surface level
How to uncover real pain points and emotional triggers that lead to interest
Why empathy matters more than demographics and job titles
How deep audience understanding creates campaigns that actually resonate
Why exploring emotional drivers beats copying industry benchmarks
Practical ways to research “what they feel right before they care”
#marketing #b2b #ugc #saas #contentmarketing
Follow Diana Gärdsell on LinkedIn: / b2b-saas-marketing-cmo-positioning-creativ...
Follow Rish Bhandari on LinkedIn - / rishabhb
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