Podcast with Brooke Birkey, Level Up Law Firm Client Journey

Описание: Brooke Birkey, Founder of Level Up Business Coaching, joins Hot Seat with Anna for a powerful conversation about the hidden revenue leaks inside law firms and service-based businesses.

With years of hands-on experience working inside law firms, from receptionist to marketing director and staff manager, Brooke has seen firsthand how poor intake processes cost firms cases, clients, and significant revenue.

In this episode, Brooke breaks down how businesses are losing 20-30% of potential revenue every month simply because intake teams aren’t properly trained in empathy, emotional intelligence, and sales strategy.

In this episode, Brooke shares insights on:

📞 Why marketing can’t fix a broken intake process
💰 How structured training can boost conversion rates by 20–30%
🎯 The most common intake mistakes (weak scripts, poor tonality, lack of trust-building)
🧠 The real definition of empathy and why boundaries matter in sales
📊 How to calculate opportunity cost inside your intake system
⚖️ Whether weak systems or weak leadership costs firms more money
🚀 Why fear of losing control prevents business owners from scaling

Brooke explains how refining intake systems, leadership training, and communication strategies can unlock revenue and protect profitability, not just today, but for years to come.

If your firm is investing in marketing but not seeing the return you expect, this episode will show you exactly where to look.

🔗 LinkedIn: www.linkedin.com/in/brookebirkey/
🔗 Learn more about Level Up Business Coaching: https://leveluplawfirmcoaching.com/


01:07 – “Let’s be blunt. How much revenue does an average business lose every month because the first conversation with a lead goes wrong?”

01:56 – “When owners say their sales or intake process works fine, what problems do you usually find hiding underneath once you step in?”

02:57 – “Why do founders invest heavily in marketing but then hand new leads to the least trained person on the team?”

03:46 – “You’ve worked almost every role in the funnel. What common intake or sales mistake do teams refuse to admit they make?”

05:10 – “Many owners cringe at mixing empathy with sales. Why is emotional intelligence still treated like fluff instead of a real revenue skill?”

06:59 – “What is the fastest warning sign showing a sales or intake team is quietly bleeding opportunities?”

07:45 – “Opportunity cost sounds theoretical. Can you walk us through a real example of how one missed lead keeps costing a business long term?”

09:15 – “If you walked into a business tomorrow with full authority for 30 days, what intake or sales rule would you kill first?”

10:14 – “Where do businesses lose more money: weak scripts and systems, or leaders who fail to coach and enforce standards?”

11:40 – “Final gut check — when a business refuses to fix intake or sales, what does that reveal about how seriously they treat growth?”