Inflation, Costs, Carbon, and Events: When Will It End And How Do You Handle It?

Описание: Join Matt Kleinrock and guest Mark Brewster in a deep dive into the challenges faced by the events industry amidst rising costs and sustainability concerns. Explore the impact of inflation on trade show booth expenses, the necessity of measuring ROI, and the looming pressure for sustainability in event planning. Discover insights to redefine your event marketing strategies in an evolving landscape.

Timestamps:

00:00 - Introduction

01:12 - Historical Challenges with Event Costs

03:45 - Inflationary Pressures and Industry Disadvantages

06:20 - Anticipated Increases in Labor and Exhibit Costs

08:45 - Importance of Measuring ROI in Event Spending

10:30 - Evolving Landscape: The Shift Towards Sustainability

12:55 - Impact of Shareholder Pressure on Corporate Event Strategies