Amuls' efficient supplychain management led to reap success even during lockdown
Автор: Channel IAM-English
Загружено: 2020-07-15
Просмотров: 5261
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When a farmers' society hailing from a country with a population of 130 Cr set up a business model in which milk and milk products were sold professionally, sharing a fair profit to the farmers, it became a hot topic in the world. Eventually, the brand's name became synonymous with pure milk. The current situation caused by COVID-19 has brought that revolution started by Amul in Gujarat back to the limelight. Amul's powerful supply chain management that distributed products even at the remote villages during the complete and the partial nation-wide lockdown has become a case study now. Amul, which achieved 15% business growth during the global downturn, once again proves the power of dairy farmers.
According to Rupinder Singh Sodhi, MD of AMUL, the brand with an annual turnover of Rs 52,000 crore is showing growth in the financial year 2020-21.
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