This Indian Brand is Destroying Lays and Kurkure 🔥
Автор: Thinketh
Загружено: 2023-09-24
Просмотров: 2043115
Описание:
In the snack battleground of India, foreign brands like Lays and Kurkure have been taking a beating as Indian consumers increasingly favor homegrown snacks. While in 2016, Pepsico's brands held a commanding 50% market share, by 2022, that had dwindled to a mere 22%. This shift can be attributed to a preference for Indian flavors, regional diversity, and a focus on quantity by local companies like Haldiram, Balaji, and ITC. Additionally, concerns about the healthiness of foreign snacks and changing market dynamics have posed challenges for giants like Pepsico, making it a turbulent time in the world of Indian snacks.
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