Episode 741 | What Actually is Product Led Growth? (with Wes Bush...

Описание: In episode 741, Rob Walling talks to Wes Bush, CEO and Founder of ProductLed, about the nuances and misconceptions of product-led growth. Wes debunks common myths and explains how companies can leverage their product to drive user acquisition, engagement, and growth. They dive into a real-world example and explore how founders can avoid the trap of thinking the product will “sell itself” while contrasting PLG and sales-led strategies.

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Topics we cover:

2:01 – Defining product-led growth
6:07 – Are users able to get value for free?
11:38 – Hybrid: both product-led and sales-led
14:52 – Determining the main outcome of your free model
19:23 – Misuse of the PLG terminology
22:00 – The benefits of PLG over sales-led growth
24:08 – Workshopping SavvyCal’s product-led strategy

Links from the Show:

[Mastermind Applications are open until December 4th](https://microconf.com/masterminds)
[Wes Bush (@wes_bush) | X](https://x.com/wes_bush)
[ProductLed (@productled) | X](https://x.com/productled)
[ProductLed](https://productled.com/)
[Product-Led Growth: How to Build a Product That Sells Itself](https://a.co/d/akRocPf) by Wes Bush
[The Product-Led Playbook: How to Unlock Self-Serve Revenue and Dominate Your Market (With a Tiny Team)](https://a.co/d/aufK3CD) by Wes Bush
[Free Audiobook of The Product-Led Playbook](https://productled.com/productled-pod...)
[Product-Led Onboarding](https://a.co/d/cXgBdJ3) by Ramli John
[TinySeed](https://tinyseed.com/)
[SparkToro](https://sparktoro.com/)
[SavvyCal](https://savvycal.com/)

If you have questions about starting or scaling a software business that you’d like for us to cover, please [submit your question](https://www.startupsfortherestofus.co...) for an upcoming episode. We’d love to hear from you!

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