Stop Panicking About Price Drops (They Don’t Close More Homes)
Автор: Jason Forrest
Загружено: 2026-01-23
Просмотров: 17
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Selling homes in today’s market feels heavier than ever.
Traffic is inconsistent. Buyers hesitate. Price drops don’t create confidence. And many sales professionals are left wondering why effort isn’t translating into movement. But there's hard truth most builders avoid: buyers aren’t stuck because of price or rates, they’re stuck because they don’t clearly see the value of change.
In this video, I explain why lowering price often increases buyer fear instead of urgency, and how top producers create movement without chasing the market.
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Rather than relying on incentives, this approach focuses on helping buyers compare:
Their current reality
Their future potential
The hidden cost of staying the same
When that comparison becomes clear, urgency becomes natural.
🎯 Take the Next Step
This video introduces one of the core principles taught inside the 5/4/3 Factor Conversion Challenge, where I walk through the exact questions, language, and timing used by top producers to create buyer confidence.
➡️ Join the 5/4/3 Factor Conversion Challenge to learn the complete framework and apply it immediately https://masteringsales.fpg.com/choose...
Key Timestamps:
00:00 – Intro
00:45 – Price Drops Don't Solve The Real Issue
01:14 – The Value Displacement
01:32 – Future Pacing With Loss
02:52 – Sell More Homes Challenge
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About Jason Forrest & FPG
Jason Forrest is ranked the #1 Sales Trainer in the World by Global Gurus and is the creator of the Warrior Selling system. FPG helps sales teams eliminate indecision, build trust, and close more deals by mastering buyer psychology.
#NewHomeSales #HomeBuilderSales #SalesPsychology #SalesTraining #BuyerConfidence
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