Hammersley Brothers Podcast - The 80:20 Product Rule
Автор: Hammersley Brothers Ecommerce
Загружено: 2026-03-18
Просмотров: 8
Описание:
Most ecommerce brands think that more products mean more sales.
Usually, it means more complexity, more stock problems, more cash tied up, and worse performance.
In this episode, Mark and Ian unpack one of the biggest truths in ecommerce growth:
A small number of products usually drive the vast majority of the revenue.
They break down:
• Why 20 percent of your SKUs often drive 80 percent of your sales?
• Why adding more products can actually slow down growth
• How too much range creates stock headaches, ad inefficiency, and wasted cash
• What Bedding Envy taught them about white sheets, bestsellers, and running out of the products that matter most
• Why narrower ranges with deeper stock often scale better than huge catalogues
• How Google and Meta behave when your revenue is spread too thinly across too many products
• Why “more choice” online does not work the same way it does in retail stores
• The difference between recruitment products, add-on products, and dead-weight SKUs
This is a big one.
Because a lot of ecommerce owners are not short of products.
They are short of focus.
If your range is getting bigger, but your growth is getting harder, this episode will explain why.
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