Layer by Layer: Building a Women-First Outdoor Gear Store & Adventure Business

Описание: I recorded this one in person from the coziest little gear-lover's dream setup, the ⁠Alpinistas⁠ store right off Mt. Rose Highway in Reno. Joanne (founder of Alpinistas) and I talk about how she went from New York to mountain life to building a women-first outdoor gear store, and why Alpinistas exists to make technical gear and big adventure goals feel more accessible. We also get into Alpinistas Adventures, Yosemite trips, and a mini pep talk on doing the thing, even when you feel behind. 💛
Highlights
🏔️ From New York → mountain towns → founding Alpinistas
🛍️ Why women’s technical outdoor gear has been overlooked for decades
🧗 Real stories of women being ignored (or unsafe) in traditional guiding spaces
💥 How Alpinistas Adventures lowers the barrier to entry without dumbing things down
🏞️ Yosemite made simple: Backpacking 101, Half Dome trips & fully supported camp + hike weekends
🌍 Big trips, zero gatekeeping: Kilimanjaro + Everest Base Camp
📈 Building two businesses at once (and admitting no one actually knows what they’re doing)
🧠 Comparison, burnout & trusting your own timeline
🤠 Bonus life advice: buy the tickets, say it out loud, and yes, try line dancing
Links & Love 💌
Alpinistas: ⁠https://thealpinistas.com⁠
Alpinistas Adventures: ⁠https://alpinistasadventures.com⁠
Instagram: ⁠@alpinistas⁠ +⁠ @alpinistasadventures⁠ + ⁠@tarin.it.up.podcast⁠⁠⁠⁠
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Shop women-led. Shop women-owned. Support the brands building the spaces we wish existed sooner. 💛