Holo Taco Turns 4: Mood Boards, Forecasting & Rejects - SimplyPodLogical

Описание: On this episode of SimplyPodLogical, Cristine and Ben talk about ‪@HoloTaco‬'s four year anniversary and answer audience questions about bad business advice, mood boards, using data in decisions, customer feedback, and hints for our big upcoming anniversary launch.

0:00 - Hey what’s up holo everyone
3:37 - What is the process for releasing collection (boxes)?
6:28 - What’s your returning customer rate?
7:46 - How much does Cristine work on Holo Taco?
9:05 - What bad business advice have you gotten?
16:11 - Is Holo Taco going to do more collaborations?
19:48 - How do you decide what collections have a collection box?
23:17 - Canned Chickpeas
24:13 - What does Cristine create mood board
27:29 - How does Cristine come up with shade names?
30:45 - What collection would Cristine re-release Taylor’s Version?
34:09 - How does Cristine what colours get which formula?
36:23 - How do we use data in our product decisions?
40:02 - What is Cristine’s favourite part of coming up with new collections?
42:38 - What do you want customers to know about pigments?
45:06 - What do we think about the loyalty program after the first year?
51:03 - How do you do forecasting?
53:13 - How to interpret criticism
58:15 - What marketing techniques do we not like?
1:02:35 - Are there any collections we wish we had differently?
1:05:23 - Is the nail oil pen ever coming out?
1:07:03 - Will Cristine ever come out with her own brand of tea (lol)?
1:09:09 - Can Cristine release rejected prototypes?
1:09:31 - Any hints for the fourth anniversary collection
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