Google Ads Auction Changes

Описание: Earlier this year, Google announced some changes to who is eligible for which placements on the SERPs. It’s a small change, but it could have a big impact on your stats. In this video, we’ll, walk you through what changed, what it means, how to see it on your account, and talk about what changes you should make to your strategies.

0:28 - Google’s Announcement About Auction Eligibility Changes
2:23 - Finding Examples of Companies Showing at the Top and the Bottom of the SERP
4:30 - Answering Frequently Asked Questions About this Change
5:58 - How to See How Your Account is Being Impacted by this Change
9:24 - Action Items to Take Based on this Adjustment

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