J Crew caught using AI models in new campaign

Описание: J Crew is the latest brand to embrace AI artwork, and found itself in hot water with their customers. It seems to go against what they stand for, or at least symbolize, in the hearts of their fans. I dive into why they would do this, and what the implications are for the fashion marketing landscape in general.

What do you think, is AI here to stay, should brands selectively embrace it or shy away from it altogether? Moreover, what do you think of J Crew specifically as a brand? Am I alone in having affinity for them?

Blackbird Spyplane article: https://www.blackbirdspyplane.com/p/j...

Are fashion brands trying to cause controversy?    • Sydney Sweeney's jeans to Matt Rife's ELF ...  

Yahoo! News article: https://au.news.yahoo.com/j-crew-hot-...

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