Trademarks 101 with the Detkin Intellectual Property & Technology Legal Clinic
Автор: University of Pennsylvania Carey Law School
Загружено: 2025-11-07
Просмотров: 45
Описание:
A one-hour introductory session on trademark law presented by Penn Carey Law's Detkin Intellectual Property & Technology Legal Clinic (pennipc.com). This session provides a basic overview of key concepts in trademark law, including what trademarks protect, how they differ from other forms of intellectual property, and the general steps involved in searching, applying to register, and maintaining a trademark.
Viewers will learn:
What a trademark is and why it matters
Different kinds of trademarks
How to select and protect a strong mark
The basics of the registration process
How trademarks can help build and protect a brand
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