NOW TRENDING: What's new in Alcohol and Nightlife

Описание: As brands and consumers alike make the push for a post-pandemic ‘Roaring 20s’ culture, recreational trends are rapidly adapting. Hear about the trends that are currently driving the market--with everything from AI-generated alcohols to adapted nightclub experiences.

Our insight Low-Alcohol Bar indicates how Gen Z, and to a lesser extent Millennials, are shaping the future of the alcohol industry. Prioritizing experience more than drinking itself, these generations are turning to low-alcohol beverages--and brands are responding in-kind with businesses like London’s Shaman, which specializes in healthy, low-alcohol cocktails.

Next is Summer Cannabis, applicable mostly to regions in North America, where cannabis-infused products are taking on summer themes to keep up people’s interest in this growing industry. This trend can be seen in everything from cannabis-infused canned cocktails to freezies.

The term ‘innovation’ wouldn’t be applicable to most future-focused products without the help of consistently modernizing technology, and our Alcohol Tech insight shows this is happening even in the alcohol industry. Everything from AI-generated gins to whiskies are showing how alcohol brands are keeping up with customer preferences with the help of smart technology.

The traditional nightclub experience has been significantly altered in the past year, and brands have adapted quickly to keep nightclubs relevant. In our insight Alt Nightclub, we can see how virtual clubbing experiences and art gallery-turned nightclubs are revamping how people find entertainment and socialize.

When it comes to socialization-based entertainment, people are excited for things to be changing for the better. With fresh mindsets and increasingly influential younger generations, the new Roaring 20s will be adaptive, playful and much more personalized to individual interests than ever before

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Featured Insights:
Low-Alcohol Bar - https://www.trendhunter.com/protrends...
Summer Cannabis - https://www.trendhunter.com/protrends...
Alcohol Tech - https://www.trendhunter.com/protrends...
Alt Night Club - https://www.trendhunter.com/protrends...

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