From $2M to 8 Figures: The Risk Creation Playbook
Автор: Taylor Ernst - The Ernst Law Group
Загружено: 2026-01-14
Просмотров: 27
Описание:
Most lawyers try to avoid risk. Taylor Ernst thinks that’s a mistake — especially in TBI cases. In this episode, he shares the framework that turns risk into leverage for higher settlements, better client outcomes, and lasting change.
👇 Watch to learn:
How to increase the defense’s fear of trial
What to do when the injury seems “invisible”
The 4-step formula for risk creation
Chapters & Timestamps:
0:00 – Risk is the product
1:15 – Why TBI risk feels “invisible”
2:45 – Case 1: No perceived risk = no settlement
5:30 – Case 2: High risk = early seven-figure offer
7:45 – Don’t stop at one bad fact
11:10 – Product liability: eliminate, guard, warn
13:45 – Formula: Intellectual Capital × Credibility × Uncertainty
16:15 – Explaining invisible TBIs to defense
18:00 – The 4-part risk ladder (A3A): Awareness, Amplification, Asymmetry, Action
20:00 – Create risk. Change outcomes.
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