How to maximize B2B engagement on LinkedIn to drive growth

Описание: Welcome to this impactful episode of Predictable B2B Success, where we dive deep into how to maximize B2B engagement on LinkedIn. In today's conversation, your host, Vinay Koshy, and guest, Jason Tan, explore the transformative role of AI in LinkedIn engagement and prospecting strategies. 🚀

Discover how recruitment agencies revolutionize their client acquisition process by deploying Engage AI, achieving an impressive 11% increase in new clients. We also unveil the strategy behind engaging passive, top-tier talent not actively looking for opportunities, which has led to an 8% uptick in successful hires. 🌟

Jason shares invaluable insights on the importance of weaving customer narratives into your engagement efforts. He stresses the necessity of integrating AI into internal workflows before introducing it in customer-facing scenarios. Learn about the emerging opportunities of generative AI to craft nuanced, automatic email communications that resonate deeply with clients. 📧

Whether you're a small business or part of a large corporation, understanding the balance between technological tools and human touch will empower your strategies. Join us for actionable advice on elevating your LinkedIn strategy and ensuring your interactions are authentically engaging. 📈

Don't forget to like, comment, and subscribe for more expert insights on enhancing your B2B strategies with AI. Turn on notifications to never miss an episode on Predictable B2B Success!

Time-stamped key moments:

00:00 Tried various strategies and found success with commenting.
07:11 Business owner needs to sell more, struggles.
09:29 AI is meant to augment, not replace, humans.
13:45 Quality over quantity.
16:40 Meaningful conversations require consistency and multiple touchpoints.
19:07 Engage in conversation to connect with others.
24:21 LinkedIn limits access to target connections.
27:32 Steve Jobs' philosophy at Apple: Keep things simple.
30:57 Using our product to reach potential clients.
32:19 Challenges of finding top candidates for jobs.
35:57 Building trust in business with AI use.
40:07 Start internally with Gen AI, then expand.
43:01 AI streamlines email drafting for customer service.