How to Succeed with OTT/Streaming Advertising

Описание: Welcome to our exclusive webinar on mastering OTT and media mix modeling with Tinuiti and Rockerbox! 🚀

Join Isabelle from Tinuiti's Client Services team and Eddie Chou, Product Manager at Rockerbox, as they dive into the world of OTT (Over-the-Top) advertising and performance marketing. In this insightful session, you'll learn how to optimize your streaming TV campaigns across platforms like Google, Meta, and Amazon, and understand the crucial role of OTT in your media mix strategy.

What You'll Learn:

• 📈 Overview of the explosive growth and audience potential of OTT.
• 🧩 How OTT fits into your broader marketing strategy.
• 🔍 Advanced OTT measurement techniques.
• 🎨 Creative best practices for OTT campaigns.
• 🛠️ Integration and data-sharing between Tinuiti and Rockerbox.
• 📊 Attribution and incrementality testing.
• 🔄 Leveraging Media Mix Modeling (MMM) for high-level strategic decisions.

Why Watch?

• Discover how Tinuiti, the largest independent performance marketing firm, partners with Rockerbox to optimize OTT advertising.
• Gain actionable insights to enhance your marketing efforts across streaming TV, linear TV, YouTube, and more.
• Learn from industry experts about innovative strategies and tools to measure and maximize the impact of your OTT campaigns.

Speakers:

• Isabelle: Specialist in Streaming TV, Linear TV, and YouTube at Tinuiti.
• Eddie: Product Manager at Rockerbox, focusing on integrations and media mix modeling.

Stay Connected:
www.rockerbox.com/demo
https://tinuiti.com/contact/